Media controls the world. What we read on the web, hear on radio and podcasts, or see on television and streaming video, shapes the way we think. If you have a message that needs to be heard, Jill Osborn is here to help you understand how the media works.
About the Book: Accessing the Media takes the reader behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Readers will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.
Award-winning journalist Jill Osborn exposes the three strategic steps that must be used to gain favorable coverage with the media at just the right time. She gives you the inside scoop on how to think like a national or local journalist so you can control the headlines. And she even provides sample press releases to help shape your message. When reading Accessing the Media, you will have a personal media consultant without the cost of hiring one.
Whether you are running for office, looking to improve visibility for your business, or simply want a deeper understanding of what you see and read in the news, Accessing the Media is the perfect guide to getting your story out to the world.
About the Author: Jill Osborn is an award-winning columnist and political correspondent. She worked in a congressional office on Capitol Hill and for a top DC lobbying firm and went on to be a contributor at FOX News. Jill lives with her husband and children in North Carolina.
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For additional show notes, visit ShaunTabatt.com/240.
Desktop Product Manager Adam Borries joins me on this episode to discuss the exciting new features of Logos Bible Software version 8.
What's New in Logos Bible Software 8:
Workflows - Step-by-step Bible study instructions: Choose the type of study you want to do—like basic Bible study or sermon prep—and Logos 8 walks you through each step, linking you to the right books and tools along the way. You can even create a custom workflow based on your own Bible study method.
Home Page - A central dashboard for studying the Bible: The new Home Page gives you a single place to launch reading plans, video courses, or books and tools you use every day. Just drag, drop, or delete to organize.
Theology Guide - An easy, eye-opening way to explore theology: Look up any theological topic and get a quick summary written by experts. Then explore related concepts with a few clicks. Studying Genesis 3? Look up “original sin” to see how theologians and traditions throughout history have understood the doctrine.
Canvas - An intuitive new way to work the text - Circle. Highlight. Underline. Make connections. You can even rearrange a passage to show logic and emphasis. Then, share your creation in just a few clicks. In Logos 8, the Word is your canvas.
Docs - The new Docs: Share your expertise, learn from others - The documents you’ve made in Logos are now easier to find: sermons, clippings, passage lists, word lists, search queries, and much more. And with Public Docs, it’s easy to share what you’ve made and tap into a brain trust of fellow Bible enthusiasts.
About Adam Borries: Adam Borries serves as Logos Bible Software desktop Product Manager at Faithlife in Bellingham, WA.
Connect with Faithlife/Logos Bible Software:
For additional show notes, visit ShaunTabatt.com/239.
Whether you've been hustling and grinding at the influencer game for several years or you're brand new to the scene, you no doubt have questions. The hard part is finding somebody competent to answer them.
I'm so excited for you to meet influencer marketing pioneer Brittany Hennessy. She shares actionable solutions for the challenges you're facing right now, so you can break your platform through to the next level and sustain it for years to come.
About the Book: If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you.
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:
Plus tips on:
Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
About the Author: Brittany Hennessy is the best-selling author of Influencer: Building Your Personal Brand In The Age Of Social Media and the Co-Founder of Carbon, a technology company building solutions for influencers.
A pioneer in the influencer marketing industry, she lends her expertise to brands, small businesses, and influencers as a consultant.
Brittany is the former Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media and the first person to hold that title. She is also a member of the Real-Time Academy of Short Form Arts and Sciences where she judges the annual Shorty Awards and the Shorty Social Good Awards.
Brittany is an active member of New York Women In Communications, Inc. and has served on the board of directors as Vice-President of Scholarship & Awards and Vice-President of Student Affairs.
Connect with Brittany:
For additional show notes, visit ShaunTabatt.com/238.
I've been so eager to share my conversation with former US Navy SEAL, New York Times bestselling author, and entrepreneur Brandon Webb! His new book Mastering Fear: A Navy SEAL's Guide is on my list of the top 5 books that have impacted me most in 2018. It's truly a must read!
About the Book: Brandon Webb has run life-threatening missions in the world's worst trouble spots, whether that meant jumping out of airplanes, taking down hostile ships on the open sea, or rolling prisoners in the dead of night in the mountains of Afghanistan. As a Navy SEAL, he learned how to manage the natural impulse to panic in the face of terrifying situations. As media CEO and national television commentator, he has learned how to apply those same skills in civilian life.
Drawing on his experiences in combat and business, along with colorful anecdotes from his vast network of super-achiever friends from astronauts to billionaires, Webb shows how people from all walks of life can stretch and transcend their boundaries and learn to use their fears as fuel to achieve more than they ever thought possible. "Fear can be a set of manacles, holding you prisoner," writes Webb. "Or it can be a slingshot, catapulting you on to greatness."
The key, says Webb, is not to fight fear or try to beat it back, but to embrace and harness it. In the process, rather than being your adversary, your fear becomes a secret weapon that allows you to triumph in even the most adverse situations. In Mastering Fear, Webb and his bestselling coauthor John David Mann break this transformation down into five practical steps, creating a must-read manual for anyone looking for greater courage and mastery in their lives.
About the Author: Brandon Webb is a former US Navy SEAL, New York Times bestselling author, and founder and CEO of Hurricane Group, a media and ecommerce business focused on military entertainment, news, and monthly clubs. His titles include The Red Circle, Benghazi: The Definitive Report, The Killing School, and Total Focus.
Connect with Brandon:
For additional show notes, visit ShaunTabatt.com/237.